About Us

Wisteria Flowers and Gifts was established in 1992 by Rochester, New York realtor Rita Freling. Initially begun as a therapeutic escape from the real estate business, Wisteria blossomed from a small home venture to a successful enterprise, supplying the Rochester, New York community with superior custom arrangements, in-home decorating and unique gifts. Following in her mothers footsteps, daughter Jennifer Ralph manages the daily operations along with a talented design team.

Along with owner Rita Freling and her daughter Jennifer Ralph, co-worker Connie has been a member of Wisteria Flowers and Gifts since the company’s founding in 1992. Through the talents and hard work of the creative team, business flourished and Wisteria expanded its products and custom services. Floral arrangements from carefully chosen fresh flowers, intricate silk arrangements, special gifts, seasonal merchandise, and hand crafted pieces of furniture, artwork and accessories adorned the new store location. Wisteria Flowers and Gifts established a loyal following through quality products and superior customer service, garnering praise from the Rochester, New York community.